For some reason, Zin’s and I have grown apart recently. I used to be a huge fan of young, lush, jammy zinfandels, but am suddenly seeking more balanced wines that mellow well over the evening.
The 2013 Fritz Estate Grown Zinfandel turned me back onto Zin’s in a big way. It’s got the bigness that I loved in Zinfandels, but somehow with a nuanced smoothness that didn’t leave me feeling like my teeth had turned purple.
2013 Fritz Estate Zinfandel
This wine has a solid nose of some kind of dark fruit, like cherry. I loved the dark red, but not purple, color and the texture was just how a great Zinfandel should be, thick and luscious.
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Hubspot published a brilliant article on using old blog posts to drive leads. I’ve used this tactic as a one off, in particular at OfficeDrop, but the idea of doing it as an optimization strategy is great.
Basically, your old blog posts are likely driving leads. Here’s how you do it:
- Figure out which ones are the real drivers, in terms of traffic and lead gen.
- Seek to update the ones driving conversion to get more traffic and improve conversion.
- Improve the conversion rate on the ones driving traffic, but with few leads.
- I’d add a backlink strategy to push juice from posts that Google likes and point them to pages on your site where you are building authority.
It’s a great post and excellent strategy. Old blog posts are not sacred; in fact Google loves updated content. And you social media followers probably will too.