I really liked this article on Apple’s design process

Aside

Any company can copy the keystone of Appleā€™s design process http://qz.com/183861.

The balance between process and creativity can be pretty hard to achieve. This was a thoughtful post on how process can actually be liberating to creative people. I’m sure that, in practice, it sometimes felt overwhelming/annoying. But the idea is great.

 


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