I’m finally marketing to a demo that uses Facebook, which means that there are some fun social efforts that we get to do.
I came across a really well done, in depth post, about Facebook best practices for paid ads and thought I would share it.
The summary, which I agree with, is keeping the copy short but sweet, linking to a dedicated landing page and having a lot of creative to keep your audience interested.
Below is an example for the article that works well – short copy, focused on the “you” – as in, here is what the reader can do/get out of it.
It’s a very solid article – check it out.