Danger of going too cutting edge with UI

Standard

My buddy, Anand (he does mobile for Hubspot) turned me onto a great post that really resonated with me:

RT @anandrajaram: Side Drawer Navigation Could Cost Half Your User Engagement http://buff.ly/1hY1NPy

Turns out hamburgers are bad for engagement!

hamburger ui elementI’m not surprised by this – the hamburger (image source and more info on the hamburger design element here) ┬áis too cutting edge for most people. Nobody knows what it is! Just because mobile geeks get it doesn’t mean it will help improve ordinary people’s interactions with a product. This highlights a major danger in going too far with cutting edge design techniques, and not designing for the standard user.


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