Ogilvy, the master of direct response (DR) advertising, speaks about why data should drive advertising. I think this is pretty obvious today for online marketing, but as as larger companies work to pull in offline advertising into the online world (in particular, social) his words still ring true.
Hubspot just released a great customer testimonial video. I like how they even were cool with the customer talking about the actual competitor he evaluated vs. Hubspot. This was well done, and I’m putting it here partly as a way to reminder to myself on how to make a customer testimonial video!