Google’s guide to Adwords copy


I came across an ad optimization study published by Google, and it’s pretty great. Joe Castro has a good write up of some of the key findings. I know some of this is pretty obvious, but I really like to have a checklist like the following so that I don’t miss anything in the rush to get a campaign out the door.

Simple tips to boost your adwords ad copy performance.

Adwords copy tips

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