So, I’m a bit of a personalization junkie, especially when it comes to email marketing and lead scoring. For whatever reason, I find that stuff really fascinating.

My wife recently put on an informative webinar on how data science can lead to lasting customer relationships. Since it was totally great, I’m sharing it here on my blog!

The most interesting point, I think, is that segmenting on customer behavior can yield even better results than on product. In particular, hitting discount shoppers when there is a clearance sale vs. new product lines (at premium prices) to high value shoppers… makes a lot of sense!