I happen to love gin drinks, and the Aviation is a favorite. Lemon, gin, maraschino liqueur, crème de violette and a maraschino cherry. Incredibly refreshing.
However, I don’t always have fresh lemons on hand, and even if I do, I can be lazy. So I’ve come up with a pretty darn good aviation recipe that uses San Pellegrino Limonata soda.
Lazy Aviation Cocktail – substitutes out fresh lemon juice
Lazy Aviation Cocktail Recipe
1 1/2 ounces gin
1 ounce San Pellegrino Limonata (lemon) soda, chilled
3/4 ounces maraschino liqueur
1/4 ounce crème de violette
1 maraschino cherry – the sweet ones you loved when you were a kid!
Pour the gin, maraschino liqueur and crème de violette into a shaker, over ice. Shake until chilled.
Add the San Pellegrino soda to the shaker, stir lightly (don’t shake, the soda will foam up like crazy and make a mess)
Drop the maraschino cherry into a martini glass. Maybe just a drop of the sweet syrup that’s in the cherry jar too…
Pour the liquor mix into the glass.
Optional: I sometimes hold back the crème de violette and pour it into the glass first, then add the other liquor on top with a slow pour. The best bartenders often layer on the liquors in their Aviation cocktails… making it look like a sunrise when you are on a plane.
There you go – an original cocktail recipe by Healy Jones.
Facebook is allowing Google to index some user profiles for mobile searches. Check out the piece on MediaPost.
Other interesting tidbit from the article:
“Facebook accounted for a 17.5% share of worldwide mobile ad spend in 2014, sliding to 17.4% in 2015, per eMarketer. Google’s worldwide mobile ad market share in 2014 was 38.4%, falling to 33.7%, a higher percentage than Facebook.”
I’ve come across two pieces that really resonate with my current marketing efforts.
Customer Journey Analytics
The first is on customer journey analytics – this is the first time I’ve heard this term, but considering the fact that I’m currently working with analytics as it relates to my customer’s journey, I guess it shouldn’t be!
Basically, with enough data, you can plot a customer’s journey from awareness -> consideration -> purchase -> retention -> loyalty/referring.
I’ve been mapping this journey and looking for particular instances where the metrics can be improved. It’s kind of like funnel optimization, but has a lot of interaction/touch point strategy as well as remarketing/information architecture.
This piece highlights the interaction between campaign sequencing, customer lifecycle and ad purchasing (which the author refers to as marketing timing).
Facebook Growing Ad Revenue like Crazy
This shouldn’t come as a surprise, but it’s either validating or scary to see that I’m not the only person investing in and seeing success with Facebook advertising.
Validating because I’ve tried a few times and this is the first time it’s working really well. So good for me, since I’m not failing where others are succeeding.
Scary because I wonder if this means that ad pricing will go up. I guess it’s a race between demand and additional Facebook usage?