Hubspot just released a great customer testimonial video. I like how they even were cool with the customer talking about the actual competitor he evaluated vs. Hubspot. This was well done, and I’m putting it here partly as a way to reminder to myself on how to make a customer testimonial video!
startup-marketing
Google juice in 2014
ImageI came across this great infographic on iboxseo – it’s nicely lays out the tactics you need to get Google juice for one of your web site’s pages. The bottom of their blog post has ‘ranking factors’ – basically a cheatsheet on what matters, now, for Google’s ranking engine.
They list the top on page factors as:
- Keyword use anywhere in title tag
- Keyword use as the 1st word(s) of the title tag
- Keyword use in the root domain name
- Keyword use anywhere in the h1
- Keyword use in internal or external link anchor text on the page
- Keyword use in the first 50-100 words
It’s a great post; check out all the tips at the bottom of it!
Startup marketing
StandardStartup marketing posts go here.